![]() ![]() ![]() Because they have hundreds of partners doing it, there are now Hollywood agents telling clients to take their ideas to Facebook.” “If they had greenlit only 10 shows from their top publishers, yeah, we could direct a lot of traffic, but it would not be part of the Hollywood conversation that it currently is. “It got more producers and publishers thinking about Watch,” added a second Facebook Watch original content partner. “They made a bunch of different deals with different kinds of content companies and populated their platform.” “They went out and did what a lot of the digital platforms do when they want original content,” said one Facebook Watch original content partner. Three sources that have recently sold shows to Facebook, including several renewals from Facebook’s first batch of original series, said Facebook is spending between $50,000 and $70,000 per episode for their short-form programs.įacebook’s original content team has also told media partners in these conversations that it’s looking to spend more per show, while buying fewer shows overall, with one source describing the approach as “bigger budgets, fewer shows.” Overall, Facebook is willing to spend up to $1 billion on content through 2018, which could include live sports deals, according to an earlier Wall Street Journal report. While Facebook is no longer using the “spotlight” or “hero” labels for shows in conversations with original content partners, multiple sources said Facebook is spending two or three times the money it previously allocated for individual short-form series. ![]()
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